In early 1983, Jobs began to actively court John Sculley, then president of Pepsi-Cola. Scully had a very good track record as a leader and was very well respected. In April, he was successful, and Sculley became president and CEO of Apple. Jobs believed Sculley would help Apple "grow up," but had no idea how right he would turn out to be. Eventually, it cost him his position and his job.

Although a very successful businessman, it soon became clear that Sculley did not know much about the computer industry. It was somewhat alien to him. He and Jobs were at odds almost immediately. As the announcement of the Macintosh drew closer (the Macintosh was to be Apple Computers next PC.), Jobs went into hyperdrive. He worked hard to get developers to write programs for the upcoming machine--Jobs had realised that the Mac would ultimately be made or broken by the software industry. It was an important time both for Apple Computer and the industry as a whole.

On January 22nd, 1984, during the third quarter of the Super Bowl, Apple aired its infamous 60-second commercial introducing the Macintosh. Directed by Ridley Scott, the Orwellian scene depicted the IBM world being shattered by a

new machine. Initially, the Mac sold very well, but by Christmas of 1984, people were becoming a little fed up with its small amount of RAM, and lack of hard drive connectivity even if it was a class machine otherwise.

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